Who This Service Is For

This program is built for brands that:

• Need stronger in-store execution and presence
• Are launching new SKUs or entering new retailers
• Want to increase velocity, not just distribution
• Need boots-on-the-ground support without internal headcount
• Want retailers to see active brand investment

If your product is on shelf but under-performing, ambassadors close the gap.

What We Deliver

Brand Ambassador Recruitment

• Sourcing experienced food & beverage ambassadors
• Market-by-market coverage planning
• Screening for professionalism and selling ability
• Local representation aligned to brand voice

Training & Brand Readiness

• Product education and selling points
• Retail etiquette and compliance standards
• Demo scripts, objection handling, and FAQs
• Sampling best practices and safety protocols

In-Store & Field Execution

• In-store demos and sampling programs
• Retail visits for shelf presence and brand support
• Event staffing (retail, foodservice, local activations)
• Store-level relationship building

Retail Feedback & Reporting

• Store-level insights and feedback
• Competitive intelligence
• Basic shelf and pricing observations
• Post-activation reporting and recommendations

How the Program Works

1. Program Design

We align ambassador activity to your sales goals—velocity, trial, or retailer confidence.

2. Market Deployment

Ambassadors are deployed where it matters most: priority retailers, launch markets, or under-performing stores.

3. Execution & Oversight

We manage scheduling, communication, and performance so you don’t have to.

4. Reporting & Optimization

You receive clear feedback on what’s working and where to adjust.

Why This Program Works

Retailers respond when brands show up.

Ambassadors:

• Drive trial and education
• Support sales conversations with buyers
• Improve shelf confidence
• Increase reorders through visibility and engagement

This program supports both sales execution and retail relationships.

Outcomes You Can Expect

• Increased product trial and awareness
• Improved shelf presence and brand perception
• Stronger retailer confidence and engagement
• Increased velocity in supported stores
• Actionable market feedback

Engagement Structure

Typical Engagement

• Market-specific or regional programs
• Short-term launches or ongoing support
• Flexible scheduling aligned to retail calendars

Investment Range

$3,000–$8,000 per month
(depending on number of markets, hours, and activation type)

This allows brands to scale field presence without internal staffing.

When Brands Choose This Service

Brands choose the Brand Ambassador Program when they:

• Need immediate shelf-level impact
• Want better retail support without hiring
• Are preparing for line reviews or expansion
• Want to turn distribution into velocity