What This Service Is

The Growth Execution Partner is your outsourced senior sales operator.

This is not advisory work. It is hands-on ownership of sales execution—strategy translated into action, accountability, and measurable revenue growth.

We step in as an extension of your leadership team to run sales, not comment on it.

Who This Is For

This service is designed for food & beverage brands that:

• Have product-market fit but inconsistent growth
• Are founder-led with sales stretched too thin
• Have sales reps or brokers but lack leadership
• Need structure, cadence, and accountability
• Are preparing for retail expansion, distribution scale, or investor conversations

If growth has stalled because execution is fragmented, this is the fix.

Sales Leadership & Management

• Act as Fractional Head of Sales / VP of Sales
• Set clear priorities, goals, and expectations
• Lead weekly sales cadence calls
• Coach reps and manage performance
• Install accountability systems

Key Account Ownership

• Direct ownership of priority retail, distributor, or foodservice accounts
• Buyer meetings, line reviews, follow-ups, and negotiations
• Pricing, promo, and assortment strategy
• New SKU launches and expansion planning

Go-To-Market Execution

• Translate strategy into a sellable plan
• Channel-specific execution (grocery, natural, foodservice, DTC)
• Territory and account prioritization
• Velocity, distribution, and margin focus

Broker & Distributor Oversight

• Align brokers to brand priorities
• Set scorecards and performance expectations
• Distributor relationship management
• Pipeline reviews and execution follow-through

1. Diagnose (Weeks 1–2)

• Review current accounts, pipeline, pricing, and team
• Identify execution gaps and quick wins
• Clarify growth constraints

2. Install Structure (Weeks 3–4)

• Build operating cadence (weekly, monthly rhythms)
• Define KPIs and dashboards
• Align roles, responsibilities, and priorities

3. Execute & Optimize (Ongoing)

• Lead sales execution week to week
• Own outcomes, not recommendations
• Adjust strategy based on real-time performance

What Makes This Different

Most fractional services stop at strategy decks.

We stay until the work is done.

• We carry accountability
• We manage people
• We talk to buyers
• We push deals forward
• We report results clearly

This is execution leadership, not consulting.

Outcomes You Can Expect

• Clear sales direction and priorities
• Consistent execution across channels
• Improved distributor and broker performance
• Stronger buyer relationships
• Measurable revenue and distribution growth
• Reduced founder dependency

Engagement Structure

Typical Engagement

• 3–6 month minimum
• Weekly leadership cadence
• Ongoing account and execution ownership

Investment Range

$6,000–$10,000 per month
(depending on scope, accounts owned, and team size)

This replaces or delays the need for a full-time senior sales hire.

When Brands Choose This Service

Brands choose Growth Execution Partner when they:

• Need growth now—not theory
• Want senior leadership without full-time overhead
• Are tired of fragmented execution
• Need someone to own sales outcomes