What it is
Sales Leadership Foundation is a structured, hands-on engagement designed to build the sales engine before scaling it. We create the strategy, systems, and discipline your brand needs so sales leadership can actually work.

This is ideal for brands that have traction—but lack clarity, process, or consistency.

What Sales Leadership Foundation Includes

Sales Strategy & Structure

• Define target channels, customers, and priorities
• Clear go-to-market strategy by channel
• Customer and distributor segmentation
• Sales goals tied to realistic execution

Process & Playbooks

• End-to-end sales process (prospecting → close → launch)
• Account targeting and prioritization framework
• Distributor and broker playbooks
• Launch and reset execution checklist

Tools & Infrastructure

• CRM setup or cleanup (pipeline stages, deal hygiene)
• KPI framework (WTD / MTD / QTD)
• Forecasting and reporting cadence
• Simple dashboards leadership can actually use

Pricing, Trade & Economics

• Pricing architecture and margin review
• Trade spend guardrails
• Promo strategy basics (what to run, when, and why)
• Distributor cost-to-serve understanding

Readiness for Scale

• Hiring roadmap (who to hire and when)
• Role clarity for reps, brokers, and leadership
• Handoff plan into ongoing Sales Leadership

Best For

• Brands doing $2–15M in revenue
• Teams with reps but inconsistent results
• Founders stuck in deals instead of leading the business

Engagement Cadence

• Weekly leadership calls
• Ongoing Slack/email access
• Monthly performance recap

Investment

• $4,000–$6,000 per month
  (depending on team size and complexity)

How Often Next Shelf Engages

Sales Leadership Foundation is structured and time-bound, not open-ended.

Typical engagement includes:

• Weekly working sessions (60–90 minutes)
• Interim reviews and working docs between calls
• Clear weekly deliverables
• Final handoff and roadmap presentation

Typical timeline:
4–8 weeks, depending on complexity and brand maturity.

When Brands Choose Sales Leadership Foundation

• Sales feel reactive instead of intentional
• Distribution exists, but velocity is inconsistent
• Brokers or distributors aren’t executing
• Leadership lacks clean reporting or forecasting
• You’re “busy selling” but not scaling

The Outcome

At the end of Sales Leadership Foundation, you have:

• A defined sales strategy
• Repeatable sales processes
• Clear KPIs and accountability
• A roadmap for growth
• A brand ready for real sales leadership